December 04, 2019 • 3 MIN READ
In the past few years, web push notifications started to steal the spotlight and bring in better and more comprehensive results with some rather meaningful benefits.
In the online world, you always need to be one step ahead and find what trends really work. - Such is the case with web push notifications, as they stand out by keeping the reader interested without being too disturbing.
Web push notifications are notifications sent by a website, but with a small twist – they work while the browser is closed too. They can be used to notify a visitor about certain news, latest articles or in the e-commerce world about new products. For bloggers, it’s a great way to promote content to readers naturally, and the results can be good.
A reader doesn’t need any special app or software installed in their devices to receive web push notifications, as the browser handles all the hassle. All they have to do is consent through the form of a prompt.
Web push notifications may have a different design depending on the browser, but the anatomy of a web push notification can be bundled into a small list:
Title – Containing the article title
Description – A nice place to fit in a small summary for the article
Picture – You can use the article’s main picture
A Small Icon – Can be the blog's logo
URL – The most important part, after a reader clicks the notification he or she needs to be redirected to the article
It’s a very comprehensive and professional system with amazing benefits. You just have to give it a try for yourself to see how it works, the potential is certainly staggering too.
Web push notifications are very comprehensive as I stated above, but do they bring any benefits to the blogger and the reader? They certainly do! Here’s some that I could think of:
High click-through-rates because people know what they are getting into when signing up to receive notifications.
No sharing of e-mail addresses or any personal information.
Instant delivery means real-time access to important information.
Real blogger-to-reader connection experience.
If you want to connect with people more easily and provide them with great content, web push notifications are the right tool for you. It will give you a super impressive set of results. All you have to do is to implement them the right way and you will soon see people using them right away. That means more traffic and leads coming to your website, all without having to invest a lot of time and money!
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